With Nielsen, access, understand and interrogate:

• What music is played on radio and music television (airplay monitoring); we are the only respected and official brand for charts and provide detailed analysis with both local and international coverage

• What is sold (sales tracking); tracking of digital sales globally and physical sales in selected countries

• What is said and by whom; measurement of internet behaviour and consumer generated media (buzz)

• What is advertised and where; complete advertising information

• Who your customers are: significant global consumer and ad-hoc research capabilities

Nielsen solutions allow clients to:

• Develop actionable strategy

• Make realtime adjustments that have maximum impact

• Maximise return on marketing investment

• Measure market performance

• Understand consumer behaviour and segmentation and analyse market dynamics

• Diagnose and solve marketing and sales issues